What is the disclosed amount for Myriad's Direct Pay Option?

What is the disclosed amount for Myriad's Direct Pay Option?

• A. $259
• B. $249
• C. $279
• D. $299

Answer: (B)

The concept being tested is the fixed out-of-pocket price a patient pays when using a direct pay option. When a lab offers a Direct Pay Option, it publishes a specific amount that patients pay if they’re not filing through insurance. For Myriad, the disclosed amount they publicly list for that Direct Pay price is 249 dollars. This is the best answer because it matches the price the company officially states for direct patient payment. The other figures would correspond to different pricing scenarios or promotions and are not the disclosed Direct Pay amount. If you’re ever unsure, remember to check the latest pricing materials, since these amounts can change over time.

The concept being tested is the fixed out-of-pocket price a patient pays when using a direct pay option. When a lab offers a Direct Pay Option, it publishes a specific amount that patients pay if they’re not filing through insurance. For Myriad, the disclosed amount they publicly list for that Direct Pay price is 249 dollars. This is the best answer because it matches the price the company officially states for direct patient payment. The other figures would correspond to different pricing scenarios or promotions and are not the disclosed Direct Pay amount. If you’re ever unsure, remember to check the latest pricing materials, since these amounts can change over time.